Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.

Adam Silver on the rising costs of streaming NBA games: "There's a huge amount of our content that people can essentially ...

NBA Commissioner Adam Silver explains his soundbite about highlights being free amid concerns about the league's growing streaming presence ...

The NBA can get more media value out of the new NBC broadcast deal by showing the league is more than just a highlight reel.

While Silver might want that phrasing back, he's not wrong about how some fans consume the league, or the free options to watch.

Late last week, NBA Commissioner Adam Silver inadvertently went viral on social media with a passing comment that quickly got ...

Jayson Tatum, 27, reveals the agony of his career-threatening injury during the NBA playoffs — and how sons Deuce and Dylan ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...

Adam Silver spoke to reporters about the league's new national broadcast schedule Wednesday. / Brad Penner-Imagn Images NBA commissioner Adam Silver addressed reporters Wednesday in a press conference ...

NEW YORK — NBA commissioner Adam Silver said he was bringing out the “big guns” to investigate the allegations of salary cap circumvention between Kawhi Leonard and the Los Angeles Clippers, but there ...

New mechanics, refined presentation, and community-driven features make NBA 2K26 the most skill-oriented entry yet. NBA 2K returns once again, and with it the usual mix of anticipation and skepticism ...

The Oklahoma City Thunder's season a year ago was everything the team could have asked for in the end. No detrimental injuries throughout the season—none that a ...