Pokémon Legends Z-A uses horror, mystery, and live-action stunts to reinvent franchise marketing, and fans are split on the ...

Anuja Trivedi, Chief Strategy and Marketing Officer at Shemaroo Entertainment, discusses the importance of creating marketing ...

Sacha Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, ...

QR codes can help give brands a direct, transparent line to many of the insights that used to come from cookies without the ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...

The Palawan Group of Companies reached a new milestone with the successful staging of its inaugural Marketing Summit, ...

Kyle Bogucki, owner and creative director of Black Shepherd Strategies, warns that chasing AI just for the label can do more ...

Priority Capital, a provider of equipment financing, working capital and franchise lending solutions, appointed Robyn Kennedy DeSocio as vice president ...

This year, Jyoti Malhotra, Managing Director of Volvo Auto India, has been announced as the Jury Chair for the second edition ...

The September 30 edition of the SBJ College newsletter features reporting on the ACC hiring its first-ever marketing and ...