For the Rs 2,344 crore Indian influencer marketing industry (EY, 2024), this could likely change the way creators approach ...

New restrictions banning ads for ‘less healthy food’ online and on TV pre-9pm come into play today, meaning many brands must ...

Talking to patients about what makes you and your practice unique is part of building your brand, according to Tyler Kemp at ...

In the post-Covid advertising landscape, nostalgia and dark humor emerged as tools of comfort and irony. Now, brands are ...

Well-intentioned fixes like reorgs and mission rewrites often backfire. Here's how leaders can avoid making improvements that ...

When embarking on the journey to build distinctive assets, the first hurdle is deciding which assets to build. A smorgasbord of options are available, and no single right answer, even when all the ...

With the Marketing Magic event tonight, some people might be asking themselves, “What really is marketing?” For a seemingly ...

Registered dietitians weigh in on Starbucks' new protein drinks, noting benefits for breakfast skippers while cautioning ...

FROM a once-futuristic concept often seen in Hollywood films, artificial intelligence (AI) is steadily becoming part of ...

Philadelphia consumers understand the language and symbols in Ziploc and Bimbo marketing to mean that their plastic bags are ...

Could a new look at the International Olympic Committee's sponsorship program mean more money for Utah's 2034 Winter Games?