Purpose: This study explores the influence of perceived brand authenticity on emotional and behavioral loyalty among ...

Spotting a concussion can be tricky. After a potential head injury, you can ask if the person feels dizzy or has a headache—but that relies on self-reporting, which isn't always accurate.

A structured approach to testing ideas and hypotheses is a powerful tool for driving growth, improving client satisfaction, and solidifying their position as trusted advisors.

Peer reviewers judge the validity and quality of new research. These judgements would ideally be impartial, but some reviewers may give a more favourable review if they are cited in the article ...