The digital advertising landscape is evolving as playable ads move beyond their gaming origins to become a universal ...

From targeted ads to identity theft, discover how data brokers operate by collecting, compiling and selling your personal information.

Telling stories and selling ideas are among the advertising skills that translate to leading a startup business.

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

For businesses just starting their PR journey, resources like HARO (Help A Reporter Out) are invaluable, connecting ...

Despite years of congressional hearings, lawsuits, academic research, whistleblowers and testimony from parents and teenagers ...

The funding includes money to create a pedestrian corridor connecting the Union Station train station to downtown and the ...

Direct mail marketing services could be your next game changer. Find out the benefits and start implementing strategies that ...

Analysts estimate FMCG brands are sitting on a ₹500 crore “goldmine” if they treat first-party data not just as an activation ...

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart f ...

Variety will host its Future of Brand Summit presented by Acxiom on Oct. 7 in New York. The half-day event and cocktail ...