On Tuesday, April 14, most of the major players in the luxury watch industry will unveil their latest creations in Geneva at Watches and Wonders, the world’s largest and most influential watch show.

This is my pick of the collection. I wasn’t sure what to expect from the press images, but in person it’s completely charming and joyful. The dial carries the Rolex name repeated across its surface in ...

Open the Chrono24 app today, filter for a Rolex GMT-Master II Pepsi, and the first thing you’ll see is a number that stops you cold. $126,898 US dollars. Plus $220 shipping. Located in Italy. That’s ...

Rolex has officially discontinued its beloved Pepsi watch model after a legendary 12-year run. After years of speculation about the iconic colorway’s fate, the stainless steel and white gold ...

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The news comes as no surprise to those in the know. Five industry experts we interviewed ahead of Watches and Wonders predicted the Crown would nix the Pepsi. Speculation of a discontinuation has been ...

In the beginning, there was the Oyster. Before the diver, before the pilot's watch, before the dress watch as we understand it today, there was a revolutionary idea and a founder who believed that a ...

Rolex has unveiled its most significant collection in years. Seven new watches, including a centenary Oyster Perpetual, an all-new gold alloy, a reborn regatta chronograph, and a Daytona unlike any ...

Rolex introduces two “Exceptional Timepieces” that will immediately stand out to the brand’s fans. The biggest news is the release of the Rolex Day-Date 40 in the all-new Jubilee gold with a bright ...

Rolex celebrated 100 years of the Oyster at Watches and Wonders 2026, revealing a centenary model alongside new variants of Day-Date, Datejust, Daytona, Yacht-Master II and more. Rolex just revealed a ...

This year, Rolex is celebrating 100 years of the Oyster, the watch—or watch case, to be more precise—that quietly remains the hub around which the brand’s line-up has revolved for a full century. That ...

Rolex officially removed all versions of the “Pepsi” GMT-Master II and the white gold “Cookie Monster” Submariner Date from its active catalog The sweeping discontinuation affects the stainless steel ...