After a parabolic move higher, the ad-tech specialist looks priced for perfection heading into a closely watched product launch.

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can now add custom event parameters directly to Google Ads and Floodlight tags. How it works. A new Event Parameters field ...

Android devices are under fire once more with a newly discovered malware lurking in the Facebook ads you scroll past every day. Here’s what you need to know about this hidden danger and how to keep ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...

As Meta faces regulatory hurdles, a second key policy figure has left the company in as many months.