Christmas magic is sneaking back into your home! It’s that time again for your mischievous little scout elf to come for a visit. Whether you’re a veteran elf parent or this is your first December ...

Every year, millions of families around the world take part in the Elf of the Shelf tradition. And thousands - if not millions - will join that family for the first time in 2025. If you're one of ...

HarperCollins Children’s Books has secured the global rights from the Lumistella Company to publish 11 books tied to the Elf on the Shelf universe over the next five years, starting with three titles ...

While "The Elf on the Shelf" is an exciting activity for kids, it can get a little tiresome for the parents, moving the elf each night. Bell said that she understands that the holidays come with a lot ...