QR codes can help give brands a direct, transparent line to many of the insights that used to come from cookies without the same privacy concerns.

The real-world application of Artificial Intelligence (AI) on the audiovisual industry – controversies aside – will take center stage at Madrid’s Iberseries & Platino Industria on Oct. 1. Organized by ...

Bads of Bollywood blurred lines between brand collaborations, digital platforms, and live events, making the buzz impossible to ignore.

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Langhorne communications consultant bringing a quarter century of marketing and leadership experience to Penn State Lehigh Valley - ...

A Hull-based digital marketing agency is piecing together a global campaign for a leading jigsaw brand. 43 Clicks North has been… | Retail | Digital | International | Yorkshire & The Humber | Marketin ...

A DIGITAL marketing agency has achieved official B Corp certification. Beech Web Services, based in Winwick Street, and founded by Roz Healey in 2011, earned the accreditation on July 31, 2025, ...

Whether the ‘more with less’ mentality is positioned as a challenge or opportunity is half the battle for B2B marketers learning to manage expectations.

When Caricom unveiled the ambitious “25 by 2025” initiative—aiming to reduce the region’s food import bill by 25% within six years—few could reasonably argue that it wasn’t a bold and necessary step ...

The award recognises Balachandran's two-year tenure leading the brand's transformation, with a focus on digital marketing and strengthening its position as a gold loan specialist ...

Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and broadcast on TV. Most marketers would have reached that conclusion without a super-AI.

Leeds-based full-service marketing agency Fantastic is continuing its investment in future marketeers, welcoming two new placement students and celebrating an… | Training | Yorkshire & The Humber | Ap ...