QR codes can help give brands a direct, transparent line to many of the insights that used to come from cookies without the same privacy concerns.

Langhorne communications consultant bringing a quarter century of marketing and leadership experience to Penn State Lehigh Valley - ...

When Caricom unveiled the ambitious “25 by 2025” initiative—aiming to reduce the region’s food import bill by 25% within six years—few could reasonably argue that it wasn’t a bold and necessary step ...

Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and broadcast on TV. Most marketers would have reached that conclusion without a super-AI.

A Reddit user shared how he went from a ₹4,000 rented room in Gurgaon to building a 25-person agency, reflecting on struggles, breakthroughs, and the city’s role in his journey.

McDonald's Monopoly is returning to the US after nearly a decade, but the comeback revives memories of the multimillion-dollar fraud scandal that rocked the promotion in the 1990s and early 2000s.

Targeting over 3,000 students across these campuses, the activation was designed not merely as a product sampling exercise but as a comprehensive education and engagement campaign. Built around themes ...

Which email marketing platform has the best free tier? If you're a creator, there are four, clear platforms to focus on. Here's how they compare and ...

A Chinese woman and her aide plead guilty in a $7B Bitcoin laundering case, one of the UK’s largest crypto frauds.

Not creativity. Not effort. Not even expertise. What’s missing is narrative discipline. Narrative discipline is what transforms isolated content into a strategic story. It’s how leaders frame what’s ...

Hello, I’m Annah. Welcome to today’s edition of The Business Roundup. In this issue, we examine loan rates across Kenyan banks as released by the Central Bank of Kenya (CBK), the proposed capping of M ...

What are the unique strengths or focus areas that set IIM Sambalpur apart from other IIMs? IIM Sambalpur stands out for its strong focus on its core value: innovation, integrity and inclusiveness. It ...