Kyle Bogucki, owner and creative director of Black Shepherd Strategies, warns that chasing AI just for the label can do more ...

Networking is about becoming a connector, not collecting cards. A high-value personal brand attracts opportunity. A ...

Jewellery giant Pandora has named its current chief marketing officer, Berta de Pablos-Barbier, as its next president and CEO ...

With a solid strategy to “premiumize” the Under Armour ( NYSE: UA) ( NYSE: UAA) brand and successful execution of its ...

Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and broadcast ...

For example, a returning shopper looking at a protein snack pack may be shown a bundle of options based on their purchase ...

Bringing a new therapy to market is one of the most complex challenges in the pharmaceutical industry. Success depends on ...

Diversified property company Stockland has appointed creative agency Tightknit Studio to work on its customer strategy and ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

Traditional marketing is failing — here's how five proven drivers can help you break through the noise, earn real attention ...

Grocer loyalty programs are most used, finds study. Probably says more about the lack of supermarket options than anything ...

The September 30 edition of the SBJ College newsletter features reporting on the ACC hiring its first-ever marketing and ...