Kyle Bogucki, owner and creative director of Black Shepherd Strategies, warns that chasing AI just for the label can do more ...

Sacha Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, ...

Brand replacement (the overhaul option) means launching a fundamental rebrand with a new narrative, visual identity, ...

Erver has overhauled H&M's marketing, hiring pop stars like Charli XCX and Tyla for concerts and ad campaigns aimed at making ...

Discover ingenious ways to increase brand visibility on a budget. Unveil key strategies to elevate your brand's presence ...

In her new role, she will advise on market intelligence and oversee the development of a unified brand strategy as the ...

The September 30 edition of the SBJ College newsletter features reporting on the ACC hiring its first-ever marketing and ...

Nielsen, a global provider of audience measurement, data and analytics, today named Sacha Weinberg SVP, brand marketing and strategy. In this role, she will lead Nielsen’s global brand marketing ...

Here are six lessons B2B brands can take from Nvidia’s playbook.

With a solid strategy to “premiumize” the Under Armour ( NYSE: UA) ( NYSE: UAA) brand and successful execution of its ...

Black Friday 2024 redefined holiday retail with mobile-first shopping and innovative campaigns, setting the stage for ...

For example, a returning shopper looking at a protein snack pack may be shown a bundle of options based on their purchase ...