It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...

B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. The report was based on a ...

In the PEAK Matrix ®, providers are categorized as Leaders, Major Contenders, or Aspirants. Major Contenders demonstrate ...

The ordering process is entirely based on ONDC's system. First, a consumer's order is generated on the seller app, after ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

In 2026, brands face a design and content paradox with the website. A conversation with Amanda Cole, CMO, and Meera Murthy, ...

The order placement process is entirely based on the ONDC system. First, the customer's order is generated on the seller app, ...

Booking Holdings and Expedia are ending 2025 in the throes of an identity problem. They are trying to be two businesses at ...

Under the agreement, Meridianbet will supply its proprietary sports betting software platform, backend infrastructure, risk ...

The company raised its FY26 adjusted EPS outlook to $17.80–$19, compared to the prior range of $17.20–$19, citing strong first-half results and updated second-half assumptions.

PhonePe has announced that Pincode is halting its B2C operations to focus exclusively on B2B business solutions for offline shops ...