Adidas’s sneakers are the ultimate cool-girl shoe for spring and summer 2026. Shop Anne Hathaway’s animal print Tokyo ...
CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate ...
Marathons have ballooned into an almost year-round opportunity for brands. Here’s how they’re capturing running share in 2026 ...
This week's sports business newsletter from The Athletic, showcasing reporting and analysis on the week's biggest storylines.
I ran in Sabastian Sawe’s world-record-breaking running shoe. It’s fast, but only if you can maintain your locked-in form for ...
Even a 2% improvement in running economy — the metabolic, cardiorespiratory and biomechanical efficiency of a runner — can ...
Kite-surfing fabrics, car tyres and shortened shoelaces helped Kenyan Sabastian Sawe and Adidas crack the two‑hour marathon ...
Weighing 97 grams with a stiff carbon-fiber plate in the sole, Adidas’ new shoes helped Sabastian Sawe beat the two-hour mark ...
It’s a goal that Nike has chased for years and reportedly spent millions of dollars to achieve in 2017. And yet: Sawe and ...
3d
Adidas stomps Nike: Landmark under 2-hour marathon by Sabastian Sawe includes an intriguing footnote
Adidas beat Nike in the "footrace" to develop the shoes worn by the first person to break the 2-hour barrier, accomplished by ...
The London Marathon is a win for Adidas' performance sector. "Humanity just got faster," Adidas wrote in an ad on Sunday for ...
Tom Hohle of Cabin Edit is Editor to Watch at the 2026 Creativity Awards.
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