Fernando Machado is best known for his stunt-driven Burger King work. Will his irreverence find success at Chipotle?

Machado is currently an operating partner at private equity firm Garnett Station Partners. He was previously chief marketing officer at Restaurant Brands International across bran ...

Fernando Machado has been named chief brand officer of Chipotle Mexican Grill, effective June 1. He is tasked with leading ...

The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer ...

Chipotle Mexican Grill announced it has appointed Fernando Machado, one of the world’s most innovative CMOs, as Chief Brand ...

This video explores the impact of Activision-Blizzard's actions on the gaming community, highlighting the human side of their ...

Microsoft wants Xbox to return to growth in 2027 using affordable hardware, content, and services, possibly indicating ...

World of Warcraft got a huge update on April 21 that introduced some new modes and gameplay features, but everything didn't ...

"Microsoft Gaming describes our structure, but it does not describe our ambition," says CEO Asha Sharma and CCO Matt Booty ...

According to a report from The Verge, Xbox CEO Asha Sharma has officially begun dismantling the Microsoft Gaming corporate ...

Microsoft drops the “Microsoft Gaming” name and rebrands back to Xbox, signaling a renewed focus on player engagement, hardware, and a unified gaming ecosystem.

In the future, Microsoft will return to calling its gaming division "Xbox." Sharma also laid out her vision for the future of ...