Unity developers now have access to a growing ecosystem of AI-powered tools, from Unity’s own Assistant and Generators to third-party SDKs like Grok-Unity and GroKit Core, enabling asset creation, ...

Troy Baker has shared his interest in starting his own game studio, further suggesting that voice actors are gaining more ...

AI is streamlining game art creation, from concept sketches to production-ready assets, enabling faster workflows without replacing human creativity. Developers now use AI to generate textures, ...

Unity faces intense competition from AppLovin, Meta, and open-source platforms, limiting its ability to achieve long-term ...

Facebook parent Meta Platforms and Unity Software are expanding their long-running partnership where Unity's game-development tools will continue to support Meta's virtual reality headsets. The two ...

Meta and game engine creator Unity announced they’re extending multi‑year platform support and an enterprise agreement that aims to deepen the companies’ VR partnership. The companies’ collaboration ...

The global video game market was projected to generate approximately $187.7 billion in revenue in 2024, according to Newzoo, and continues to expand despite macroeconomic volatility. Long-term ...

Ali Mirsaidi is a partner at the international law firm Perkins Coie and a member of the firm's Digital Media, Entertainment, and Gaming practice group. This article is part of AI Week. Over the past ...

RPG Former Bethesda artist says 'every single developer' has already brought up 95% of the complaints that made it to launch, but as Todd Howard told him, 'we can't do everything' Action It's been a ...

It’s tremendous to see something that’s just unambiguously good. After the recent discussions of just how hard it is to see a game succeed on Steam, what a pleasure to see the unabashed emotional joy ...

Google Cloud is pushing “Living Games”, powered by autonomous AI agents that interact with players and game worlds in real time. Agentic AI tools could automate playtesting, code generation and other ...