The CW Network has expanded its relationship with WWE by acquiring exclusive rights to all NXT Premium Live Events (PLEs) in a multi-year deal. Beginning with ‘The Great American Bash’ later ...

Adidas is to make €100m ($117m) available to the Bundesliga, ending the league’s controversial search for outside investment as well as extending the sportswear giant’s ball supply contract.

Orange has confirmed multiple reports in France that it will not extend its long-running stadium-naming agreement with Olympique de Marseille.

CMC Markets, the UK-based financial services group, is set to become Everton’s shirt sponsor as a replacement for cryptocurrency-based gambling platform Stake.com.

There will be an extensive domestic element to JPMorgan Chase’s backing of the forthcoming Summer Olympics with the US banking giant named Founding Partner of LA28 in addition to its ...

Google’s strategic emphasis on sponsoring national football teams ahead of and during the 2026 Fifa World Cup has developed further with the expansion of its German Football Association ...

US-based sports marketing agency Elevate has been brought on board by Venezia FC to assist with sponsorship sales as the club prepares for a return to Italy’s Serie A.

MLS’ Vancouver Whitecaps has said that limitations on revenues and stadium economics have complicated its search for a buyer committed to keeping the team in the Canadian city.

Golfer Justin Rose has joined McLaren Golf as its first player and ambassador, with the world number five set to debut the Formula 1 crossover brand’s equipment on the PGA Tour this week.

Ben Crossing has been promoted to replace Rufus Hack as CEO of Hawk-Eye Innovations, the Sony-owned sports technology firm that reported an after-tax profit of £10.8m in its most recent accounts.

Riot Games has announced its first-ever automotive sponsorship in a three-year deal with Chinese carmaker Omoda covering the Valorant Champions Tour EMEA and Game Changers EMEA Championship.

Serie A has regained critical exposure in China in a deal for state broadcaster CCTV to show two fixtures per matchweek until at least the end of the season, SportBusiness understands.