Xfinity, the telco arm of Comcast, has signed its first league-wide sponsorship in women’s sports in a ‘multi-year’ contract ...

Concerns that the 2026 Fifa World Cup will be blacked out to a number of citizens in Argentina have been allayed after it ...

Visit Rwanda, the tourism arm of Rwanda’s development board, has entered the US sports market via a double move which ...

Inter Milan has claimed record Serie A revenues of €567m for 2024-25, with the club also boosted by the approval of its deal ...

Capgemini has widened its rugby union sponsorship portfolio in a five-year agreement with Six Nations Rugby to become its ...

The German Football League (DFL) is streamlining its corporate structure by bringing domestic and international media rights ...

IMG will continue to sell media rights outside of Europe to the various UCI World Championships until 2031. You'll need a ...

Horse racing has always been steeped in history and tradition. However, for the sport to grow, its stakeholders acknowledge that it must connect with younger, digital-first audiences who ...

Online checkout solutions brand Paze has signed up as the official jersey patch partner of the NBA’s Atlanta Hawks in a deal ...

Just over a month after making its blockbuster UFC agreement public, Paramount Skydance has announced a ‘multi-year’ deal in USA, Canada and Latin America with Zuffa Boxing, another TKO property.

Flamengo has successfully blocked a payment to its own Libra bloc of clubs due to a dispute over media rights revenue shares, ...

Electronic Arts has been sold to a consortium of the Saudi Public Investment Fund (PIF), Silver Lake and Affinity Partners in ...