Paul Watmough-Halim is co-founder and digital brand director of Hyperfocus. The Hamburg-based studio works on brand and ...

One year ago today, I hit publish on a story about Jaguar’s rebrand. There seemed to be an interesting strategy behind it and ...

We’re entering a moment where more products are arriving on shelves that don’t fully belong to the categories they resemble.

Earthling Studio has redesigned the packaging for cult cereal brand Surreal as it moves into mainstream supermarkets. Surreal ...

On has unveiled an interactive lab table in its Zurich store to bring more storytelling into its retail experience. The Swiss ...

Vision 0 concept car, which puts design at the centre of the brand’s strategy for the electric age. “The Vision 0 is our ...

AD is challenging creatives to rediscover their fire and reverse the pessimism weighing down the industry. The rallying cry ...

Vampons, a tampon brand created by “artisan vampires,” made a viral debut in 2024 with its first run – packaged in a ...

Much of the discussion around AI has been around redefining what design is – a strategic tool to solve problems rather than ...

Design thinking has traditionally followed linear cause-and-effect principles – from the Bauhaus school’s “form follows ...

Nathan Crawford has joined Lucky Generals as executive design director at a particularly interesting moment for the industry.

When Oura launched its first smart ring on Kickstarter in 2016, it set out to raise $100,000. In the end, it raised more than ...