A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in ...

The co-founder of Wahter delves into why and how non-digital platforms are seeing a resurgence in the advertising world.

True Elements, a subsidiary of FMCG major Marico Ltd, recently onboarded cricketer Rohit Sharma as its brand ambassador. The ...

In contrast, Tiger, representing the ease of the modern day, books an Uber and moves on with ease. This light-hearted ...

Articles written by Amitt Nenwani ...

The online fashion platform will blend tech and creativity to make the three-day runway spectacle accessible both on the runway and through immersive online experiences.

As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting ...

His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.

Amazon’s acquisition of MX Player, India’s top free streaming service, signals the company’s strategic move to stand out in ...

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With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication ...

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