AI-driven discovery is reshaping brand visibility, demanding machine-readable content, structured authority, and multimodal ...

The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson.

His elevation follows his role as interim managing director earlier this year, after the departure of India CEO Valerie Pinto ...

A look at how brands like Narayana Health, Instamart, ITC Aashirvaad, and more, are celebrating World Heart Day through their ...

Our weekly roundup of the latest appointments and account wins from S4 Capital, PASG, and many more.

Animal’s campaign swaps beauty tropes for lived moments, using narrative-first storytelling to test skincare’s place in a performance-driven digital economy.

EssenceMediacom was incumbent on media, while IPG's MullenLowe held creative duties in Europe, alongside Omnicom's BBDO in the US.

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold ...

Commenting on the launch, Siddharth Gupta, general manager-marketing at Britannia Industries, said, “With Pure Magic, our ...

At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email ...