The WPP-owned agency has been the technology brand’s creative AOR since 1994. Campaign has learned that WPP’s Ogilvy is no longer IBM’s creative agency of record after 32 years of partnership.

It] gives you that freedom to let go of things, because you’re not part of some structure that you’re expected to behave in.” When news of IPG’s plans to sell RGA was leaked, it wasn’t just clients ...

Qatar Airways has launched a statutory creative review after five years with McCann UK. Pitching for the next five years, the winner will take on the global account, creating a brand platform with a ...

The study evaluated 12,000 articles published between January and December 2025.​ Despite Anthropic's deliberate safety-first positioning and CEO Dario Amodei's framing of its L ...

The throwback glows with the charm of a bygone era to promote a shift to integrated mobile banking.

A client of Adthena has seen a click-through-rate (CTR) of just 0.91% on its ads within the LLM, far below the 6.4% benchmark for traditional Google search in the same sector. Thi ...

H&M’s global CMO on fixing fashion’s retail problem. In a wide-ranging interview with Campaign Asia, global CMO John Ehrnst ...

When Anthropic denied the US Department of Defence (DoD) complete access to its technologies, another player, OpenAI, ...

In partnership with DoubleVerify, the 2026 Power List will spotlight leaders driving innovation, shaping consumer behaviour, ...

Dentsu has been appointed global agency of record for Tapestry Inc., parent of Coach, Kate Spade, outside the United States, ...

Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover March 16 through March 20, ...

In its latest market report, Campaign Red dives into the details of how in-housing is changing in Asia, EMEA and North America, with interviews from key players and the latest data to find out what’s ...