Pixability launched GenAI Contextual Segments (CGS) to reach specific audiences across a wider range o YouTube content.

Hi Readers, Welcome back to the AdExchanger Commerce Media Newsletter. In this week’s edition, we’re taking a look at TikTok ...

Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has ...

Competing agendas are limiting the tools publishers have at their disposal in ways that aren’t always primarily motivated by ...

The holiday season is here, and understanding how different generations plan to shop can help you tailor your messaging, ...

On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across ...

Today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat ...

TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now ...

Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.

Brian Krebs, the publisher of Krebs on Security, has a wild tale to tell. It involves high-profile hackers and internet ...

Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...

Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the ...