Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why ...

"It's Rasmuson's opinion time!" That's one of the "catchy slogan ideas" from a slogan generator at shopify.com. I typed in "Rasmuson's opinion," and I got 1,076 options like these: "Unzip a Rasmuson's ...

A slogan is a short, catchy summation of a company or product that accompanies a logo and is often featured as the last spoken words in advertisements. The most successful slogans become familiar to ...

An icon in the shape of a lightning bolt. Impact Link Slogans are key to marketing a brand. A catchy slogan, like Nike's "Just Do It," can become iconic. Yet as brands and their customers evolve, ...

“Never stop improving.” Does that sound corny? I recently reviewed some of the materials I brought home from a motivational training course I took several years ago. One of the exercises was to write ...

Market research has so far produced some good news and some bad news for the Greater Baltimore Committee and those seeking to improve the city’s economic future. The good news is that a survey of ...

We’ve all been reeled in with a fun slogan. It’s what brands use to catch someone’s eye and make them think for a second. It’s also what a simple association that helps people connect with a brand.