Today’s leaders can’t simply show up, act confident, and expect to get results. In the attention economy, energy and vision ...

Mention the word "branding" to the CEO or chief lieutenant in your marketing department and it might conjure up feelings of frustration or fatigue. And this isn't necessarily surprising when you ...

Workforce Development Month, celebrated each September, is the perfect opportunity to recognize and honor the ...

WEST LAFAYETTE, Ind. – One of the leaders in student-athlete brand management, Purdue Athletics has teamed with the Krannert School of Management and industry leader INFLCR to launch college athletics ...

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

Guard Dog Brand Development’s founders, Maria Casini and Camille DeSantis, knew right from the start what kinds of projects they wanted their firm to be involved in. They devised to split their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For cities that give them and businesses that receive them, financial incentives aren’t a ...

Catalyst Brands today named Michael Fernandez to the role of Chief Wholesale and Business Development Officer.

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Grand Isle Jewels secures major distribution, expands oyster farms, and builds new processing facility to boost Louisiana ...