Taylor Swift's Spotify clause' is paying artists real money
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Universal Music Group's recent choice to sell parts of its stake in Spotify is expected to directly support artists on its roster, due to an important clause secured by Taylor Swift in her 2018 record
Taylor Swift's UMG deal could get the company's artists a big payout from UMG's sale of Spotify shares announced on Wednesday (April 29).
A 2018 contract negotiation led by Taylor Swift is now paying off for thousands of artists signed to Universal Music Group.
The decision allows UMG to honour its "Taylor Swift clause" - a commitment made in 2018 when the pop star re-signed with the label on the condition that any proceeds from a Spotify stake sale would be shared with all artists on a non-recoupable basis.
Taylor Swift has filed trademark applications covering her voice and likeness, apparently in a bid to halt the creation of artificial intelligence deepfakes. The pop superstar, who was recently named as Spotify’s most-streamed artist of all time,