Explore how AI is reshaping agency procurement and discover a framework for selecting partners based on long-term value, ...

Marketing Management - This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do ...

Catch up on select AI news and developments from the past week or so: OpenAI confirms massive funding round and unveils ChatGPT super app strategy. OpenAI secured a major funding round valuing the ...

The final stage of the B2B marketing funnel has quietly become its most powerful engine. Advocacy, once treated as a retention metric, is now the driver of discovery, trust, and growth. Buying groups ...

Catch up on select AI news and developments from the past week or so: ChatGPT in-chat apps bring brands directly into AI conversations. OpenAI has launched in-chat apps for brands like Spotify, Zillow ...

Catch up on select AI news and developments from the past week or so: AI fluency emerges as a new driver of workforce inequality. New research shows that experienced AI users significantly outperform ...

Advertising & Promotions - What are marketers doing to drive people to digital experiences from direct mail campaigns? Are ...

Discover why prioritizing long-term agency partnerships over short-term cost savings leads to stronger performance, better ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, April 17. Stay in the know.

Catch up on select AI news and developments from the past week or so: Anthropic restricts Mythos model release due to unprecedented hacking capabilities. Anthropic is limiting access to its Mythos ...

Catch up on select AI news and developments from the past week or so: ChatGPT 5.3 reduces outbound links as authority signals reshape AI search. ChatGPT 5.3 introduces a major shift in how AI search ...

AI-driven search is changing how B2B buyers discover and evaluate vendors. Learn how to adapt your content strategy for ...