EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, ...

Facebook parent company Meta has announced plans to launch a Singapore-focused AI incubator programme which will support 100 ...

Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements ...

Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd ...

The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.

A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to ...

Samsung has released a global campaign to spotlight Samsung Health and Galaxy AI features. Created by Bartle Bogle Hegarty Singapore, “A Samsung health story: racing to Fiji” follows a young couple ...

As the Agency of the Year deadline in Asia-Pacific approaches, entrants will notice a new name this year serving as independent auditors of the awards process as part of Campaign's commitment to ...

Short-form video platform and social media giant TikTok has launched a new ad solution, TikTok Search Ads Campaign, which allows brands to target users via the search results page. The new solution ...

Mantis' Fiona Salmon unpacks the alarming rise of children diving into skincare routines, calling out brands for turning a blind eye and exploring the deeper impact on young audiences and the industry ...

Takahiro Tambara from Uniqlo's parent company Fast Retailing, explains how the apparel brand is leveraging customer insights and technology to maximise its operations.

With the F1 Grand Prix wrapping up in Singapore this past weekend, OMG's Gina McKinnon unpacks what it takes to bring brand and sport partnerships alive—and how to do it successfully.