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Serena Williams shows off weight loss in rare family photo after backlash over husband's partnership

Serena Williams shared rare Easter family photos on Instagram, drawing attention as they followed ongoing discussion of her ...

This Resurfaced Video Of Trump Playing Tennis With Serena Williams Is Going Viral For The Weirdest Reason

Last week, while writing about that viral photo of Trump standing directly in front of the NCAA women's tennis champions, I ...

Lincoln Built a One-Off Navigator Just for Serena Williams

Serena Williams receives a unique, personalized Lincoln Navigator celebrating her brand loyalty and legendary career.

Serena Williams Honored With Custom Lincoln Navigator Featuring Rose Design

For Williams, this move further solidifies her status as major players in the sports business.
Campaign Brief Asia

Serena Williams celebrates the spirit of padel in new global Heineken 0.0 campaign via Le Pub

Heineken® 0.0 has announced tennis legend Serena Williams as its new global brand ambassador, launching a multi-year ...

Serena Williams’ former coach picks the best serve-and-volley player in tennis history

Patrick Mouratoglou has worked with some of the game’s biggest names and seen every style come through his academy. He’s ...

Lincoln Gave Serena Williams A Navigator Money Cannot Buy

Williams is a long-time Navigator owner and has appeared in multiple ads over the years ...