Established in 1923 as a telegraph service between florists, Interflora has been struggling in recent years to stand out in a saturated market despite its storied legacy and the fact it can boast ...

Interflora got penalized only 2 weeks ago, right after Valentine’s day with a huge coverage in the media and also a some-what indirect statement from Google’s Matt Cutts himself about Advertorials ...

Interflora, has unveiled its new brand platform, Say More, as part of its wider plans to pivot the business to better appeal to a younger audience. Say More aims to communicate Interflora’s unique ...

The popular UK flower website Interflora seems to have been penalized in Google. They no longer rank for their key terms, such as [flowers], [flower delivery] and related terms — nor do they rank for ...

Google has pulled the SEO ranking of Interflora for its own brand name as well as generic related topics such as ‘flowers’, ‘flower delivery’ and ‘florist’, which would usually have brought the ...

Interflora has launched a Valentine’s Day social campaign to normalise gifting flowers to men. The campaign comes off the back of an Interflora study that found that 88 per cent of men have never ...

In Interflora Inc v Marks and Spencer Plc, the High Court has found that M&S had infringed Interflora’s registered trademarks by using the term ‘Interflora’ as a Google AdWord. Among other things, the ...

The UK arm of Interflora has returned to the black despite its sales falling during its latest financial year, it has been revealed. The Lincolnshire-headquartered company has posted a pre-tax profit ...

The UK version of Interflora's website appears to have been removed from Google's search results following concerns that the flower delivery company was manipulating links to improve its ranking on ...

Flower delivery service network Interflora India is eyeing Rs 200 crore turnover by fiscal 2021 as it plans to expand its presence in top 15 cities across the country. Interflora, which launched ...

Interflora stakeholders have agreed to a £23.2m takeover by investment firm 3i, ending months of speculation and ensuring themselves a cash windfall. 3i needed to get 75% of the votes at Sunday's ...

Saying it with flowers: Interflora wants M&S to stop paying Google to let it piggy-back on searches Interflora has begun a European legal challenge against Marks and Spencer over the department ...