ORLANDO, Fla. – The popular Latin dance-based exercise program, Zumba, didn't just add a great alternative to the fitness industry, but is also re-energizing the music industry. Zumba, is creating new ...

*Timbaland is bringing his music hustle to the fitness industry. The super producer behind hits for Justin Timberlake and Jay Z has partnered will create music specifically designed for its ...

ORLANDO, Fla. - Zumba instructors worldwide are not only using a Latin-heavy song lineup in their classes but also creating fans for artists such as Don Omar, Daddy Yankee and Pitbull. Omar's Zumba ...

Zumba is to the 21st Century what the Macarena was to the ’90s — except it brings even more and more people to Latin music. And it does it through emotion. That’s what Zumba Fitness’ founders told ...

Don Omar was the star of the show at the Billboard Latin Music Conference Tuesday, and in between his Q&A with Billboard's Leila Cobo and his other myriad engagements, he stopped to talk to Billboar… ...

The popular Latin music-inspired fitness program has moved into strength training and step aerobics, and has even added some kickbox and bootcamp moves with the newer class formats. What started with ...

In 126,000 gyms worldwide, more than 12 million people are moving to the Zumba beat. Pitbull, Don Omar and Wyclef Jean have tapped the fitness craze as a marketing tool. Is it the next music platform… ...

If it wasn’t for the movie “Grease,” a dot-com failure, a mother’s advice, nearly running out of money, a key change in a business model and a boost by the celebrity Pitbull and his pals, one of the ...

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

NEW YORK --Hit-making producer Timbaland is used to people dancing to his beats at nightclubs, and now fans will get a chance to move to music he specifically designed for working out through a new ...

He is crafting songs for STRONG by Zumba, a non-dance-inspired workout that focuses on high-intensity interval training, bodyweight exercises and strength training paired with music to match every ...