Zumba Fitness: World Party will trade in avatars in favor of pre-recorded instructors to better establish a personal connection, Majesco's senior vice president of marketing Liz Buckley told Polygon ...

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

When you think about Zumba, you imagine people wearing brightly colored cargo pants and pumping their fists. You think about the dance fitness craze. But Zumba isn't just about fitness — it's an ...