Zee said that Bullet will be launched within the Zee5 ecosystem, leveraging its strong user base by enabling access to high-quality, bite-sized entertainment directly through the platform. Zee ...

Zee Entertainment Enterprises is betting big on micro-dramas as the next frontier in Indian digital entertainment, revealing a strategic equity partnership with startup Bullet to launch a micro-drama ...

The application is intended to deliver brief, episodic video content and will include features such as AI-driven content recommendations, gamification elements to improve user engagement, and tools to ...

Findings describe Gen-Z as a generation defined by contrasts and paradoxes — self-aware yet ambitious, rooted in tradition ...

Shares of Zee Entertainment Enterprises were higher by over 3 percent on June 10 after the media group signed a strategic partnership with content start-up Bullet to launch a micro-drama app focusing ...