Our word choice matters. It determines the tone of our messages and whether those messages have impact. Years ago, I was sitting with a group of colleagues toward the end of a long day of work. We ...

In some primitive cultures, names are thought to possess magical powers: Knowing someone’s name gives you some degree of power over that person. In those cultures, one’s true name is often known only ...

Social media influencers can have a bigger impact by using sensory language, says Wharton’s Jonah Berger. Jonah, welcome back. I was reading recently that social media spending on influencers has ...

Microsoft Advertising has become more particular about word choices. The company’s ads liaison breaks down an ad and landing page to explain why to detail areas of risk based on its editorial policies ...

The languages we speak and the words we use not only dictate who can understand us but also how we are perceived. Particular word and dialect choices can offer the listener insights into the class, ...

Word choice can have a massive impact on your writing. Words are like ingredients: even a small change in the recipe can affect the finished dish. "They had a warm laugh" But what if "they had a ...