Has an optical illusion ever prompted you to see colors that weren't actually there? Or have you wondered why the infamous photo of "the dress" was perceived as white and gold by some but blue and ...

I reckon most of us have had the thought at least once – if I’m looking at a “red” ball, why would I think the other person ...

As many people sit at the wheel of their car, they are certain they know what color is. It's the red traffic light in front of them, the garish yellow hatchback in the next lane, or the green verge ...

Using MRI scans, researchers found that participants’ patterns of brain activity were alike when looking at certain colors. But people can still experience those colors differently ...

But we suggest a different approach. Notice that squares that appear to be the same shade of pink against different backgrounds look different against the same background. The smaller squares may ...

One of the most unusual sights in the world is a glacier. Glaciers are found in mountain locations and in the coldest regions on earth. They are often a surprising and beautiful blue color. But snow ...

Here's how our brains construct color in our environment. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In essence, how can colors appear ...

Sasha Rakovich receives funding from the Royal Society (Public Engagement Fund PEF\R6\6002 funds Transcending the Invisible project). As many people sit at the wheel of their car, they are certain ...