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We’re spoiled for choice regarding internet messaging platforms, but not everyone has moved on to WhatsApp, Telegram, and Signal. Plenty of users across the globe still rely on SMS and MMS to ...

For years, the iPhone’s two-tiered texting system has been a hot topic. iPhone-to-iPhone texts in the Messages app are blue, and enjoy full encryption and more robust media features, like animations.

The classic SMS texting born in the 1990s can’t handle the feature-rich environment of today’s digital world. Many apps, such as Apple’s iMessage, don’t rely on SMS, but Apple still offers the service ...

The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...

SMS and RCS are communication protocols. While SMS relies on simplicity and ubiquity, RCS offers major feature upgrades in every other area. SMS is limited to short and plain texts, while RCS lets you ...