The authority era: How AI is reshaping what ranks in search

From PageRank to AI Overviews, Google’s understanding of authority evolved. Here's why brand legitimacy now drives ...

AI search KPIs: Focus on inclusion, not position

AI users consider 3.7 businesses per response, and 60% decide without clicking. Here’s what that means for your AI visibility ...
Forbes

How AI Search Is Changing The Game—And What Brands Can Do About It

Ben Foster, CEO of The SEO Works, is a digital practitioner with over 25 years of experience in technology and digital. A shift is underway in how people find information online. Where Google once ...
ABP News on MSN

Google’s AI Search Is Accidentally Helping Scammers: Here’s What’s Going Wrong

Google search results are changing fast. Instead of the familiar blue links, many users now see AI Overviews at the top, short summaries generated by artificial intelligence. These answers are ...
Android Authority

Google Search now knows what you did last summer, thanks to Gmail and Photos integration

Google is extending Personal Intelligence from Gemini to AI Mode in Search. AI Mode in Search now blends public web results with your private context from Gmail and Photos to deliver answers tailored ...
CNET

More AI Is Coming to Google Search, Including a Chatbot-Like Interface

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

Google AI Shows A Site Is Offline Due To JS Content Delivery

A site owner blamed Google AI Search for falsely saying their site was offline. The explanation was a lesson about content ...

What Biotech And Healthcare Brands Need To Know About AI Search

AI search is fundamentally changing how consumers navigate decision making, and brands must adapt in order to be discoverable.