Like most Great Value products, Walmart's store-brand cereal is made by a third-party. The question is who does make it and is it a brand you've heard of?

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However, I ...

LOS ANGELES -- Rappers Snoop Dogg and Master P are going after Walmart, accusing the retail giant of breaching a deal and keeping the pair's breakfast cereals off the shelves in stores all across the ...

Parent's Choice Rice Baby Cereal from Walmart is being recalled due to arsenic. The manufacturer, Maple Island Incorporated, has issued a voluntary recall out of an abundance of caution. The recall ...

Great Value is often the more affordable, store-brand option at Walmart, but some shoppers have revealed that certain products lack flavor and quality.

The rumors are true: a Sour Patch Kids cereal is coming to a grocery store near you! Post says its new cereal goes from sour to sweet and looks just like the colorful 'kid-shaped' candy pieces. The ...

‘Wicked’ Fans Are Losing It Over This Fruity New Limited-Edition Cereal at Walmart: ‘Need!’ originally appeared on Parade. If your breakfast routine has been feeling a little to ordinary lately, one ...

Stores like Walmart and Sam's Club, which are actually divisions under the same company, deliver different value when it ...