VisitBritain has published its tourism forecast for 2024, showing an increase in inbound visits and spend overall to the U.K. compared to 2023 levels, although with varying rates of recovery and ...

With the 2026 Commonwealth Games putting Glasgow in the spotlight, a new VisitBritain webinar will show agents how to convert ...

VisitBritain and tour operator conglomerate the Travel Corporation on Thursday introduced a marketing partnership aimed at encouraging more Americans to visit the U.K. VisitBritain, the U.K.'s ...

VisitBritain is enticing international visitors to come and discover the wonders of Britain, in a new film tourism campaign ahead of the release of Paddington 2. VisitBritain has partnered with ...

VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year. Balcombe, who has been CEO—first of ...

An ad in VisitBritain's "Fake (Br)it Till You Make It" campaign. Photo Credit: VisitBritain VisitBritain is rolling out an $11.8 million ad campaign targeting the U.S and other leading markets, built ...

NEW YORK, Jan. 28, 2025 /PRNewswire/ -- To inspire visitors from the United States (U.S.) to choose Britain for their next trip and to explore more of its nations and regions, national tourism agency ...

WTM London, the world’s most influential travel and tourism event, organised by RX, has named Britain’s national tourism agency VisitBritain as its premier partner for this year. VisitBritain has ...

Photo Credit: VisitBritain CEO Patricia Yates, Intrepid Travel CEO James Thorton and Skift Global Tourism Reporter Dawit Habtemariam Skift / Skift VisitBritain is developing a campaign that will ...

Sally Balcombe has been named the new CEO of VisitBritain. Balcombe comes to Great Britain's top inbound tourism promotion agency from her current post as managing director of British Airways Holidays ...

As the curtain comes down on the Games of the XXX Olympiad, VisitBritain, the national tourism agency, has released initial findings on how the hosting of the London 2012 Games has showcased Britain ...