Return rates as high as 30% to 40% have been a long-standing challenge for online apparel retailers. Gap‘s new DressingRoom app, which uses augmented reality (AR) to help shoppers see how its clothes ...

The Walmart iPhone app now has Be Your Own Model, an AI-powered virtual fitting room with thousands of outfits. Walmart added Be Your Own Model to its iPhone application. The goal is to bring the ...

Uncrowned is a new destination for all things MMA, boxing, wrestling, and more, featuring Ariel Helwani. Virtual fitting rooms, augmented reality applications, product information displayed via iPads ...

With its new virtual fitting room feature, Fytted aims to address a multibillion dollar headache retailers are facing: returns. Beyond finding the precise fit, the tool guides shoppers toward items ...

Queues, bad lighting and awkward mirrors could soon be optional, as Zara’s AI virtual try on tool hits its mobile app. Shoppers say it’s so close to real life it might change how you buy clothes for ...

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Walmart is launching a virtual fitting room feature that allows online shoppers to try on clothing in the mobile app. Alan Diaz AP Walmart shoppers will soon be able to try before they buy — without ...