From TikTok to social activities at ski resorts, Gen Z could be reshaping ski culture. Vail Resorts' CEO and a young ...

Spring ski season is beginning, and Vail Resorts recently announced it's cutting next year's Epic Pass prices by 20% for ...

In an effort to encourage more young skiers and snowboarders, Vail Resorts is offering a special rate for Epic and EpicLocal ...

The ski-resort operator said it now expects net income of $144 million to $190 million for the current fiscal year, compared ...

CEO Rob Katz outlines Vail Resorts' strategy to attract Gen Z skiers with discounts and marketing as snowfall hits record lows.

Feb. 28, 2026, came and went without much fanfare in a ski industry suffering through one of the worst snowpack seasons in modern memory in Colorado and across the West, but it was the noteworthy 20th ...

CEO Rob Katz characterized the West’s warm winter and weak snowpack as an “aberration,” so he’s not expecting long-term impacts to pass sales. “People tend to look at this — in terms of how many times ...

In its latest quarterly earnings report, Vail Resorts said North America skier visits were down roughly 12% through the beginning of March compared to last year, and revenue fell about 5% for the ...

Ski resorts rely on good snow years to make a profit, but weather is fickle. Selling discounted ski passes before the season ...

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