Business owners’ marketing plans are filled with a wide range of tools and options. However, nearly every business can benefit from social media marketing. With so many consumers using social media, ...

If you think your small business is too “boring” or “unsexy” to need social media marketing, think again. Here's why it's a powerful way to attract new customers.

For new entrepreneurs, social media is often an essential channel for marketing, networking and brand visibility. Yet the same platforms that drive opportunity can also encourage nonstop scrolling, ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Marketing an online business is a lot easier than marketing it in person, since the internet gives you ease of access to a larger audience, all thanks to the existence of social media. While many ...

Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research from ...

Want to go viral and boost your brand’s visibility? Learn how to spot emerging trends early, create original content that resonates and master the art of trendjacking to drive massive engagement on ...

The truth is that in this modern day of digital business, the question of whether or not social media followers are legitimate business assets is a popular one. No longer derided as no more than ...