It started in ancient Greece. Developing different medical theories, Hippocrates searched and identified four basic personalities that affect human personality traits and behaviors. These are commonly ...

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

The exact type of information in a customer service management system varies somewhat depending on the type of services the business offers. These systems should provide a complete record of ...

For years, I have sold computers in big box retail. While I see a wide array of customer stereotypes throughout the entire year, the holiday season brings them out, full throttle. Dealing with certain ...

In 2019, 81 percent of B2C content marketers care about creating content that builds customer loyalty, according to the Content Marketing Institute. And it’s easy to see why: 66 percent of American ...

You could be a good or a bad entrepreneur, you could offer language teaching services or sell homemade pies, but no matter what business you own and how you manage it, sooner or later you will have to ...