Dag Holmboe trekked along the 26.2-mile running route from Hopkinton, Mass., to Boston for the 2014 Boston Marathon in April. Meanwhile, Holmboe put his Twitter analytics engine to work. Holmboe, CEO ...

This report summarized how 500 North American B2B marketers participated, engaged and were influenced on Twitter, during the period June 2013 -- August 2013. During that time, these marketers ...

Most marketers know that Twitter works as a platform for engagement and brand awareness for consumer and media brands, but not so many are harnessing Twitter’s full potential as a brilliantly ...

The world of B2B marketing is no walk in the park. To build campaigns that really engage potential clients and build brand awareness, a B2B marketing professional needs a full arsenal of knowledge to ...

The emergence of social media has revolutionized the B2B marketing landscape and forever changed the way businesses communicate with their customers. In 2021, 91% of small businesses used social media ...

As Twitter zooms up the hype curve, it can be hard to make sound judgements about its value for B2B marketing. But your personal feelings about sharing 140 characters worth of personal insight with a ...

Forbes contributors publish independent expert analyses and insights. I cover marketing, technology, cryptocurrency, and startups. Both offer a great deal of value when utilized correctly, but you ...

You work hard to create great content. Now you need people to actually see what you create. That means optimizing your social media strategy across different platforms. But how? The following is drawn ...

WeFollow is a directory of Twitter users who have indicated they follow certain hashtags. For instance, a search for “B2B” on WeFollow on recently indicated 162 people who have noted on WeFollow that ...

Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail and DNN Software.

Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above? In last week’s post, we showed you how to target the ...

B2B social marketing isn't an easily intuitive process because social has oft been perceived as consumer-focused. (For the most part, anyway.) But here's some good news: Social Media B2B—a great ...