The basic premises behind a successful social media marketing plan can be summerized in to five key marketing points. Social ...

Small businesses are booming on TikTok. In a June survey of small and midsize companies, in which 7,000 company owners responded, 67 percent indicated that they are most optimistic about their growth ...

Several marketing tactics depend on the nature of the product itself. For this reason it is helpful to have a broad understanding of how to think about products. As you will see, marketing ...

TikTok has experienced dramatic growth in the past two years by showcasing videos that are driving the most engagement on the platform, regardless of whether people follow specific accounts. The app ...

Branding is such a fundamental part of marketing that it is worth understanding it completely. In this tutorial on branding, we discuss the basics. In other tutorials we extend these basics to look ...

TEL AVIV, ISRAEL - FEBRUARY 25: A selection of reds is prepared for a tasting panel as the Best Value wine competition gets underway on February 25, 2010 in Tel Aviv, Israel. Wine has been produced in ...