Claude Skills trades one-off prompts for reusable workflows; skills can be packaged as plugins, the result is repeatable marketing across brands.

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

AI isn’t replacing marketers—it’s redefining roles, skills, and hiring priorities. Learn how hybrid marketing roles and human ...

How AI Is Revolutionizing the Marketing Landscape (and How to Use It Ethically) The marketing landscape is undergoing a significant transformation due to rapid advancements in AI. Amidst this ...

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on ...

Talk about AI today, and you’ll hear two stories. One says this is the future of everything. The other says it’s a bubble ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

To put it simply, AI refers to the simulation of human intelligence by machines, designed to perform a wide range of tasks. For B2B marketers, this means having access to increasingly sophisticated AI ...

This article is part of "Build IT," a series about digital-tech trends disrupting industries. Generative AI is on the tip of everyone's tongue this year, and marketers are eager to embrace it. In a ...

It's no secret that digital marketing has been undergoing a significant transformation caused by AI disruption in 2024. With tools like ChatGPT, Google Gemini and Microsoft Copilot revolutionizing how ...

Design company Figma today announced multiple features, including AI-powered site and web app creation, a way for marketers to create assets in bulk, and a new drawing tool. With this launch, the ...