As brands navigate the ever-evolving world of modern marketing, they're always on the hunt for fresh strategies to engage consumers and outpace the competition. Enter trendjacking: the art of syncing ...

Trendjacking has become the second nature to brands especially during massive cultural moments. In Singapore, concerts often feel like the Super Bowl of brand relevance, as marketers rush to stay ...

Various brands in Hong Kong have trendjacked Apple's latest collection, including the iPhone 17 Pro series, which sparked widespread discussion among fans and tech enthusiasts. According to media ...

Not every brand needs to go viral with millions of views to make an impact. Some of the most effective marketing today happens in small, focused corners of the internet. Welcome to the age of ...

After news broke of pop superstar Taylor Swift’s imminent 12th studio album, The Life of a Showgirl, brands around the world have gone colour crazy to take part in the latest ‘trendjacking’. After ...

Is it always green fields and butterflies when you trend jack in social media marketing in the Philippines? Social media marketing in the Philippines’ success hinges on how updated you are with trends ...

Have you ever heard of “trendjacking”? According to Eugene Demata, chief creative officer of Campaigns and Grey, it is a popular technique among advertisers wherein they hop on small or major social ...

Want to go viral and boost your brand’s visibility? Learn how to spot emerging trends early, create original content that resonates and master the art of trendjacking to drive massive engagement on ...

The authors suspect it’s that sense of the users’ self-presentation, and how they appear to “the Twitter publics” at large, that makes early trend propagators poor targets for ads. According to the ...