Media fragmentation means marketers need better targeting strategies and data. AHS partnered with Audigent to improve its ...

Private credit markets have changed quite a bit in recent decades, evolving in tandem with institutional investors’ growing appetite for alternative investment avenues. Targeting these sophisticated ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Apollo reports an effective go-to-market (GTM) strategy is essential for successful product launches, helping businesses ...

Javince Chan, manager, platforms and data advisory at Eyeota, a Dun & Bradstreet company, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, ...

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content. Search marketing is still as powerful as ever. Google recently ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. The data signals we’ve ...

Super-enhancers (SEs) are large clusters of transcriptional regulatory elements that drive oncogene expression, maintain malignancy, and create "transcriptional addiction" in cancer. They function via ...