From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

When you hear of Sweden, usually the first – and often only – thing you hear about is the capital city of Stockholm. Whi ...

They're a ruthless species of extraterrestrial warriors from the Omega Leonis Star System eager to build bridges with humans and attract them to their planet. So where on Earth would they choose to ...

Whenever we feel exhausted, we crave a trip. And many times, we feel relaxed and rejuvenated after coming back from a trip. This clearly indicates that travel has a strong relation with wellness. Do ...

Spaceport Sweden seeks to offer suborbital flights and training programs that empower space enthusiasts to experience what it feels like to journey toward space. In the realm of space exploration, ...