In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...
Sony has patented new technology that will give the console-maker the ability to "suspend interactive content" to stream ads to players. The patent was posted by a NeoGaf forum-goer, who found ...
Sony Interactive Entertainment has released the PlayStation 5 holiday advertisement ahead of the launch of the PS5 Slim later this month. The advertisement is called "Feel it Now on PlayStation 5." ...
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