TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

[ Enter ITworld’s drawing to win a copy of Friends With Benefits: A Social Media Marketing Handbook. ] Szabo’s first tip is aimed at those new to the world of social marketing. When getting started, ...

Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo and what mistakes to avoid.

Marketers are experimenting more with channels like Substack as they focus on human-powered brand building in the age of ...

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe ...

We are at a time in B2B marketing where incorporating social media is table stakes. That being said, the concept is still fairly novel, and many companies are still a bit socially misguided. You have ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...