We all post dutifully, but what actually gets customers commenting? Here, six mom-and-pops share their most successful posts.

Understanding social media analytics is key for businesses that want to take advantage of the power of social media. Being ...

Social media platforms earn primarily through advertising, notably effective on large networks like Facebook. A strong user base enhances platform value, benefiting both content variety for users and ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

A New York Times/Siena poll of 1,313 registered voters released on Oct. 2 found polarization to be the second-biggest problem ...

Social media culture is well alive especially in Kenya. Most people with smart phones are already signed up to platforms like Facebook, Twitter, Instagram, Snap chat, Keek, and many more platforms ...

"What advice would you give to young people who are new to social media?" "Have you ever felt like you need to change your social media use...?" Teens and young adults from across the country answered ...